Welcome to "It's Essential", your trusted partner in securing the future and well-being of you and your loved ones. We understand that life's journey is both beautiful and unpredictable, filled with joyous moments and unexpected challenges. That's why we are here—to support you in safeguarding what matters most.
Contact
780-907-4672
⎯ Speaking from Experience
With a background in construction and business ownership, I know firsthand how accidents and illnesses can disrupt your life. I’ve experienced the challenges of injury without adequate coverage, like working with an eye patch after an injury or dealing with months of lost income from a broken ankle.
When I learned about this company and its day-one coverage for accidents and sickness, I realized how much it could have changed my life at the time. Now, I’m on a mission to help others avoid the same pitfalls.
Alex Paterson
⎯ aBOUT US
With a background in the construction industry, first as a journeyman sheet metal mechanic; later as a heating and air conditioning technologist and having owned a few businesses, I understand how an injury or sickness can have a devastating impact on a family.
When I was in the trade, I got a piece of welding slag in my eye, went to the hospital, had it removed and patched up. I had the typical disability insurance at work but had to wait 90 days before I could make a claim. I could not wait 3 months for a pay-cheque. We had 5 children to feed, so I was back at work the next day, climbing scaffolds and ladders with a patch on one eye. Not the safest or smartest plan.
On another occasion, I broke my ankle. I was out of commission for 2 1/2 months. I could have claimed over 10,000 dollars.
What a difference this would have made to our situation!
When I learned about a company that offers coverage from day 1 of an accident or sickness, my first reaction was, “Where was this when I needed it?” It would have made a huge difference at that time. My second reaction was “Everyone I know needs to know about this. How do I get the Word out?”
And that puts me on a mission to inform about it ,to as many people and families as I can!
Customer-Centric Approach
Your needs and well-being are at the heart of what we do. We take the time to listen, understand, and tailor insurance solutions that perfectly align with your unique circumstances.
We believe in clarity and simplicity. Our policies are thoughtfully designed, clearly written, and easy to understand, allowing you to make informed decisions about your coverage.
Our experienced and dedicated team is here to guide you through the insurance landscape. We're always ready to answer your questions, address your concerns, and assist you in choosing the right insurance plans for you and your family.
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